There are several interesting companies, agencies, thinkers and doers who all swear allegiance to the practice of using design as a mean to engage into a debate of what could be, rather than seeing it as a tool for simply creating something. These critical designers are practicing at the fascinating interface between art and science that often helps us to understand what future might hold and eventually act upon it, too.

One of our favorite recent business books is Roger Martin’s Design of Business, Why Design Thinking Is The Next Competitive Advantage, hands down. He has managed to capture in an eloquent way the core principles of both innovating and running a business (or other non-commercial endeavor) and simplified the profound questions of reasoning and decision making to explain why the traditional fact driven business logic is not suitable for groundbreaking innovation and how “design thinking” and its explorative approach is needed to drive change in the world.