One of our favorite recent business books is Roger Martin’s Design of Business, Why Design Thinking Is The Next Competitive Advantage, hands down. He has managed to capture in an eloquent way the core principles of both innovating and running a business (or other non-commercial endeavor) and simplified the profound questions of reasoning and decision making to explain why the traditional fact driven business logic is not suitable for groundbreaking innovation and how “design thinking” and its explorative approach is needed to drive change in the world.
