An operating system for growth with impact.


In the past five years, we have asked hundreds of business, design, and engineering leaders the most important questions, such as “How can you ensure that your technologies, services, and products create positive impact? How can you deliver more value with your customers? How can you engage everyone and align work according to a shared mission?

The answers – as well as our own global research and a vast number of projects with clients  – all point to the same conclusion: There is an urgent need for updated tools for good growth, and a major opportunity to redesign today's organizational operating systems for rapid growth and impact at scale This is why we created Good Growth OS, an upgraded operating system for both transformative growth and impact. 



Good Growth OS consists of three interlinked layers that together align organizations, teams and individuals for growth and impact at scale: Purpose, Strategies, and Culture.


Good Growth organizations embody a conscious way of being in the world. They are devoted to an audacious and shared Purpose––a real commitment to achieve well-defined, measurable, and significant impact in the world.

Purpose is based on solid foresight. It recognizes the real effects of organization’s actions on all stakeholders, now and in future. In addition, purpose tells the story of why the organization exists and what it stands for in the minds of all the participants. It expresses the philosophy and rationale behind the brand and is highly strategic in helping align all work for a common goal.


Good Growth organizations think strategy as constantly evolving bets they make to fulfill their purpose, on the level of both company and product strategy. Well-defined strategies are deliberate choices and trade-offs looked through the lenses of purpose, profit, and ethics.

They help define the right customer model, value creation model, impact model, business model, brand model, and partnership model. The strategic bets are designed to drive aligned outcomes in all decisions as organization traverses the new landscapes it happens to encounter.


Good Growth organizations have designed and cultivated a work culture that is based on the key values and behaviors of high-performing and impact-driven work. The six essential ‘first principles’ define how organizations stay aligned, make decisions, work together, treat people, share information, and create value for participants.

These can be designed and fostered with right goal setting systems such as OKRs (Objectives and Key Results), inspiring culture guides, and practical playbooks that help people work better and strive for growth with impact. 


A data-driven tool for measuring capabilities for good growth.


We have created Good Growth Pulse, a digital data-driven tool for tracking and increasing your organization’s capabilities for creating new value and positive impact. It is a survey tool that helps you assess in 15 minutes the existing strengths and essential areas for improvement for speeding up the good growth of your company.

The concrete recommendations allow you to immediately increase and improve both short- and long-term outcomes of your work, including customer value, ethical dimensions, and societal impact. You can also track the improvement of your teams over time to make sure your company will advance to achieve its full potential.

You will get a report and guidebook that include your unique results and recommendations in an actionable format and acts as a foundation for making leaps for increasing both growth and impact.


Good Growth Pulse is a great way to begin, guide, and track a journey towards a better performing and more value-creative organization, or monitor and maintain an already excellent organization. It is for companies of all sizes. 

When we know what works in your organization, we can bettter co-create the purpose, strategies, and cultural interventions and tools that will accelerate organization’s capabilities for both growth and impact.

The outcomes can include a shared change narrative, a sound strategy with a detailed action plan, a culture guide and a playbook for new ways of working, or an ethics framework for design and tech development.

We have also created suitable learning journeys that help your teams own and lead the change. As a result, your whole staff and stakeholders will become equipped with the new mindset, skills and tools that will increase the performance, well-being and overall impact, both inside and outside of your organization.